Stephanie Hoy — Website + Funnel Project

Stephanie Hoy — Elevating Educators

When Stephanie Hoy, founder of Elevating Educators, came to me, she already had a powerful mission — to support Family Day Care educators with real, practical systems and heart-led mentoring that helps them thrive without burnout.

After years in the corporate world, Steph transitioned into Family Day Care, where she saw firsthand how passionate educators were struggling under paperwork, isolation, and exhaustion. She wanted to build something different — a brand that empowers educators to lead confidently and sustainably.

Kind Words from Steph

Starting a new business and needing a website, I was unsure where to start or what I needed to do. After engaging with Rajeena we quickly had a clear plan and timeline. Rajeena is task-driven and super efficient. The whole process was completed quickly, and I'm super happy with the quality of the work and the sales funnels she advised me on.

Stephanie Hoy

Elevating Educators

The Goal

Steph needed a cohesive online presence to showcase her story, programs, and mentoring offers. She wanted a website and funnel system that felt as grounded and authentic as her mission, one that built trust, generated leads, and supported her growing community.

The Strategy

We worked together to create:

  • A custom Systeme.io website that clearly communicates her message and reflects her brand values.

  • The Way to Grow funnel, designed to attract educators ready for transformation.

  • A lead magnet funnel to nurture her audience and grow her email list on autopilot.

The Way We Grow Program

Membership Funnel

FDC Preparation Checklist

Lead Magnet Funnel

The Results

Stephanie’s brand now has a strong digital foundation that works for her 24/7 — nurturing her audience, converting leads, and showcasing her authority in the education space.

Her programs now attract a steady flow of signups, and she’s able to focus more on teaching and less on tech.

The Impact

Today, Elevating Educators stands as a trusted brand in the Family Day Care space. Steph’s systems now run smoothly behind the scenes, allowing her to focus on mentoring, while her website and funnels consistently bring in new, aligned educators.

Her vision didn’t just come to life. It continues to grow and elevate others every single day.

Kind Words from Steph

Starting a new business and needing a website, I was unsure where to start or what I needed to do. After engaging with Rajeena we quickly had a clear plan and timeline. Rajeena is task-driven and super efficient. The whole process was completed quickly, and I'm super happy with the quality of the work and the sales funnels she advised me on.

Stephanie Hoy

Elevating Educators

Want to build a system that helps your brand thrive just like Steph’s?

Let’s create a streamlined, strategy-backed system that brings your vision to life.